Thursday, March 6, 2008

A & M and the art of the crossover

I found a very odd, obsessive site about the history of A & M (Alpert and Moss) records, and thought it was interesting to note its bestselling artists of all time, or until the label was sold to the polygram conglomerate in 1989.


TOP ARTISTS ON BILLBOARD POP CHARTS

RANK ALBUMS SINGLES
1 Herb Alpert & the Tijuana Brass (19) Carpenters (29)
2 Carpenters (15) Herb Alpert & the Tijuana Brass (26)
3 Nazareth (13) Styx (16)
4 Joe Jackson (12) Bryan Adams (15)
Cat Stevens (15)
5 Joan Armadtrading (11)
Quincy Jones (11)
Soundtracks (11)
Cat Stevens (11)
Janet Jackson (14)
Police (14)
6 Baja Marimba Band (10)
Rita Coolidge (10)
Captain & Tennille (12)
38 Special (12)
7 Peter Frampton (9)
Supertramp (9)
Joe Cocker (11)
Sergio Mendes & Brasil '66 (11)
Jeffrey Osborne (11)
8 Joe Cocker (8)
Chuck Mangione (8)
Sergio Mendes & Brasil '66 (8)
Styx (8)
38 Special (8)
Various Artists (8)
Rick Wakeman (8)
Herb Alpert (10)
Rita Coolidge (10)
Supertramp (10)
9 Herb Alpert (7)
Head East (7)
Humble Pie (7)
Sandpipers (7)
Squeeze (7)
Sting (7)
Paul Williams (7)
Pablo Cruise (9)
10 Human League (6)
Joe Jackson (6)
Brothers Johnson (6)
Billy Preston (8)

Notice that many of the artists have crossover world music or lite-jazz appeal, especially Billy Preston, Sting/the Police, Quincy Jones, Mangione, the Baja Marimba band (a bald-faced, stereotyped spinoff of the Tijuana Brass), and wildly successful Brazilian singer Sergio Mendes. Commercial success comes from exhausting a formula, balanced with an eye for "the new thing."

2 comments:

Patrick Rappleye said...

I was watching The Simpsons today and they broke into Herb Alpert renditions twice....For some reason I thought of you.

Peter G said...

That's because if you make a crossover success, you become a "cultural icon." (See my new post, on Mangione and King of the Hill!)